“Everyone’s a land expert these days.”
That’s what I mumbled to myself recently after seeing another agent slap the word land in their profile… despite having very little rural sales, no formal training, and little understanding of what actually makes a ranch or recreational property sell.
Here’s the problem: Land isn’t like houses. It’s not as simple as plug-and-play. And not every real estate license holder has the proper tools to market, price, or handle the complexity of rural transactions.
Which is why I pursued—and EARNED—the Accredited Land Consultant (ALC) designation. making me the ONLY one in Casper, Wyoming who has this designation.
So if you're a landowner thinking about selling, here’s what the ALC means for you.
Not Just Another Badge
The ALC designation is awarded by the Realtors Land Institute (RLI). It’s one of the most respected and difficult credentials in the Land, Ranch, Farm real estate industry.
To earn it, I completed rigorous coursework covering:
- Land Fundamentals
- Land investment analysis
- Transitional Land
- Mapping and GIS systems
- Subdivision and development
- Agricultural land, ranches, timber, mineral rights, 1031 Exchange
- Legal and regulatory issues specific to land transactions
It also required documented real-world land sales experience—not just theory.
Acquiring the ALC Designation isn’t some weekend seminar or an online certificate that can be printed off. It’s a professional standard that separates serious land brokers from everyone else.
It Means I Know How to Price and Position Your Property
Pricing a ranch or rural property isn’t about price per square foot.
It’s about:
- Access, Easements, Lease Agreements
- Water Rights and Well Data
- Soil productivity or Grazing capacity
- Zoning, Future use, and Potential development
- Location relative to ag markets, recreation, or energy
- Fencing & Irrigation
- Outbuildings, Shops, and other Structures
Most agents don’t know how to talk about these things, much less use them to market your land.
It Means I Have a Network That Works
ALCs are part of a national network of land specialists. That means when I list your property, I’m not just throwing it on the MLS and crossing my fingers.
I’m plugged into a buyer pool that spans the country—and often already looking for a property like yours.
It Means Fewer Mistakes. Fewer Surprises. Better Results.
Land deals can go sideways fast when someone doesn’t know what they’re doing:
- Missed disclosures
- Title issues
- Lease misunderstandings
- Bad mapping
- Pricing errors that scare off the right buyers
- Access challenges
As an ALC, I’ve been educated on how to overcome these pitfalls—and I’ve been in enough deals to know how to handle them when they show up.
So Why Should You Care?
Because selling land isn’t just about “finding a buyer.” It’s about:
- Protecting the legacy that you've built
- Getting the best value for your property
- Avoiding legal headaches
- And making sure your land is represented with the respect and care it deserves
Now, to be clear—I don’t claim to sell every single ranch or land property I list. Some properties take time. The right buyer might not be ready at this very moment. And markets don’t always cooperate. Sometimes there are challenges, issues, and other factors that are completely out of your control that can affect if the property sells or not.
But with that said, with the right agent, you get experience, honesty, and a strategy that’s built on facts, not fluff or buzzwords.
That’s what I bring to the table as an ALC.
As part of that commitment, I also serve on the Board of Directors for the REALTORS® Land Institute – Wyoming Chapter, staying at the forefront of land issues, best practices, and statewide market insight.